When you want your brand to truly work for your organisation
You know something needs to change, and you know exactly what. The direction is clear, but the translation of it into a working brand is the challenge. It shouldn’t just be right on paper; it needs to work in practice.
This programme is designed for organisations that want to translate their chosen direction into a brand that provides guidance, grows with the business and delivers impact.
Common situations
- The brand needs a new strategic starting point (Brand Reset)
- Growth demands a scalable brand and clear guidelines (Brand Scale)
- Multiple organisations or brands need to become one story (Brand Merge)
- Complexity calls for structure and logic (Brand Restructure)
- The strategy has been sharpened, but brand and marketing are lagging behind
Build a brand that provides direction and performs
We translate strategy into a brand that works, internally and externally. From the foundations through to implementation and activation. No disconnected deliverables. No handover after strategy. We build with your team to create a brand that continues to work for you.
What this transformation delivers
- An entirely new, future-proof brand within 6-9 months
- A brand foundation that provides direction by connecting strategy, identity, marketing and operations
- A dynamic, digital-first identity with a design system that works across all touchpoints
- Data-driven marketing and always-on growth to generate visibility, leads, and a strong employer brand
- Tools, formats and processes that help teams make decisions and stay aligned
Proven method: our Bunch Blueprint™
Our proprietary three-step system for successful brand and marketing transformations.
Strategy, design and growth in one trajectory
One integrated process covering brand strategy, identity, design system, website, content and growth, designed to transform, structure and activate your brand.
Empowerment over dependency
Teams are provided with the systems, tools, formats and training to work with the brand themselves.
An integrated approach from strategy through to implementation
What this requires in practice
Duration
- 6—9 months (depending on ambition and complexity)
Team
- Brand consultant
- Brand strategist
- Creative strategist
- Success manager
- Growth marketing consultant
- Brand & digital designers
- Producer
What we expect from your organization
- A dedicated core team
- Input from leadership, marketing and HR
- Active involvement from decision-makers
- Availability from marketing during implementation (1-2 days per week)
Does this feel like too big a step?
Start with our strategic discovery programme, Brand Clarity. Is your proposition clear and are you ready for your next phase of growth? Then go for Brand Creation.
Frequently asked
questions
A standard rebrand often focuses on story and appearance. Brand Transformation goes further. We translate strategy into brand, marketing, systems and activation, so the brand doesn't just look better, but performs better in measurable ways.
No. It's designed for organisations facing a more complex transformation. For example during rapid growth, with multiple propositions, when the brand lags behind the strategy, or in situations where different teams and interests need to align.
Yes. Especially then. This program is designed for situations where structure, cohesion and direction need to be rebuilt. For example when multiple brands, propositions or organisations need to come together into one coherent whole.
By not just delivering outputs, but involving teams throughout the process. Through onboarding, training, formats, governance and guidance, we ensure the brand becomes usable in practice, rather than remaining a story on paper.
More intensive than a standard branding project. This program requires active involvement from decision-makers and a core team that takes ownership. Especially during implementation, internal capacity is key to making the change stick.
For many organisations, that's when the real work begins. That's why many clients continue with Bunch-as-a-Service: a collaborative model for branding, growth marketing and digital. This allows us to strengthen brand, marketing, content and digital development continuously.
